I’m Benjamin Spall, a copywriter (and regular writer) from the United Kingdom.

I write on the importance of getting a good night’s sleep, and how forming healthy habits can improve the quality of your sleep; making you happier, healthier, and more productive.

I’m a regular contributor to 99U and The Huffington Post, and I’m the co-founder of My Morning Routine, through which I curate and publish inspiring morning routines from bestselling authors, successful entrepreneurs, and inspiring creatives living all over the world.


I’ve written a short book on overcoming the stigma of asking for help. As of April 2015 I’m writing a book on how you can control the quality of your sleep, which is due for publication later this year.

Notable Work

I’ve written extensively on sleep in the past. These are some of my favourite pieces:

The Hidden Brilliance of Late Risers: Liked over 100,000 times on Facebook, and the most-read story on Medium when it was republished there, this piece was also translated into German and Korean.

10 Reasons You Won’t Sleep Tonight: Shared by Arianna Huffington and The Huffington Post social media accounts, this piece highlights several reasons why you won’t sleep tonight.

How to Nap (Deliberately): If you wake up groggy after napping you’re probably doing it wrong. Ev Williams (Co-Founder of Twitter, Medium) said “Feeling sleepy as I read this. In a good way.”

The Perfect Sleep Environment: We’ve heard it must exist, but the perfect sleeping environment still eludes most of us despite our best efforts. This piece includes content from my upcoming book.

Stacking Habits: How to Finally Stick to Your Morning Routine: The number one trending article on 99U for over two weeks after its publication, with 2,000+ shares and counting.

What I Learned Asking 98 Strangers About Their Morning Routine: The title speaks for itself, this piece was recommended by Medium’s editors and promoted to their homepage.


The fastest way to contact me is via Twitter, as I have it open way more often than I should. Otherwise please email the shortened version of my name, at this address.

For paid copywriting queries, contact me here (please note I also work outside of the financial sphere).